Our Leadership

Our three leaders combined have over 70 years of professional experience in the tech sector, across a multitude of business genres.

Linda Amaro Linda Amaro Co-Founder & CEO

With 25+ years of experience, Linda is our fearless leader. Linda drives the innovation that continually propels us to meet our peak performance goals. Over her career, she has been the tech go-to person for over 700 CEOs. She’s also got some serious people skills—meet her and you’ll quickly realize how she turns the stereotype of quiet, withdrawn IT professionals on its head.

As an active partner in SUE Talks, Linda has developed a voice for business women everywhere. Her own “voice” is well-formed, and she’ll give it to you straight about how to elevate your digital workspace. (Or she might use her voice to sing along to her favorite OK GO videos—it just depends on the day).

She is an expert at strategically aligning corporate vision, both short and long-term, with the technologies that will serve best. Her consulting is driven by her commitment to help businesses get more out of the technologies they have and strategically identify needs. The queen of achieving career fulfillment and work-life balance, when Linda shuts the corporate door, she shifts to be an engaged grandmother and a board member for non-profits.

“I am inspired by OKGO’s video `The One Moment’ which is filmed in 4.3 seconds and put to a song that is 3:44 seconds long. To me it shows that life is measured in moments and at every moment there is an opportunity to make an impact. Whether I am serving on a community board, speaking at an event, volunteering at a local school, fundraising for a cause or working with a client’s management team to transform their business, nothing brings more fulfillment then making a positive difference. In technology, the world changes in a moment and our clients depend on us to keep them ahead of the curve.”

Daniel Amaro Daniel Amaro Co-Founder & CEO

Tech is in Daniel’s DNA; years ago, he hand-traced 2000 cables across two buildings and 600+ employees. Voluntarily. Some might call it a passion. Patient and creative, he’s our go-to for network system challenges and workflow solutions; he’s our team’s “Why not?!” guy. As for his own work-life balance, when he steps away from the desk, Daniel is an active volunteer, passionate about youth service and his work with San Diego Rotary Club. As a father, he’s a frequent flier at the San Diego Zoo.

Daniel has an MBA in Finance and New Venture Management and studied business administration at USD, UCLA and UCSD. He firmly believes that the right technology environment streamlines communication and collaboration while freeing teams to have better work-life balance.

“I work to live. ‘Living’ means spending time with my family, traveling, volunteering in the community with the San Diego Rotary Club and maybe going on a hike every once in a while. ‘Working’ means building a company that partners with clients who used to be sick and tired of not getting what they wanted out of SharePoint or Office 365. I love the work. If we do our job right, then that means a little more time for our clients to do some ‘living’ as well.”

Matt Fishman Matt Fishman Co-Founder & Managing Partner

With over 20 years of expertise architecting, managing and deploying Microsoft technologies to elevate business experiences, Matt “Big Guns” Fishman is an award-winning problem solver. Matt’s most recent award is the prestigious Valo Contributor of the Year, 2017. His nickname comes from his uncanny ability to solve even the most challenging problems in the speed of light. In fact, his dedication to exceeding client expectations is a bit legendary. Matt brings together technical know-how with a knack for creative solutions that do the trick for any client challenge.

Matt’s calm demeanor would suit him for a second career as a meditation guru — so if you’re in a panic about your IT, Matt’s your guy — sit back and relax while he whips up a new customized solution for you. Just say the word, “impossible,” and it’s game on! Matt thanks Toby the dog for his unwavering support. And when he is done being a hero at the office, Matt loves to fish and travel with his family.

“I’ve worked with computers since I was 8 years old when my dad brought home an Atari 800XL Personal Computer with a Basic programming manual and told me to learn how to use it. Aside from my first job couple of jobs flipping pizzas, I haven’t stopped working with computers and technology. Helping organizations apply technology to complex business challenges is my passion.”